Nascar Nextel Cup driver Dale Jr. recently launched a new candy bar, Dale Jr.'s Big Mo', through R.M. Palmer Company. The name Big Mo' is a play-off of Earnhardt Jr.'s hometown of Mooresville, N.C., and the longtime moniker used for him and his closest friends, the Dirty Mo' Posse.
The candy bar will come in two flavors - creamy caramel and peanut butter. It is scheduled to hit stores in January.
If you play in R.M. Palmer Company's "Big Mo'ment with Dale Jr." sweepstakes, you could be treated to a Big Mo'ment - lunch with Earnhardt and his JR Motorsports race team, a limousine tour of area race shops, suite tickets to a VIP weekend at Lowe's Motor Speedway and $250 spending money. Enter the sweepstakes by visiting www.bigmo-ment.com and typing in the entry code on the inside wrapper of a Big Mo' bar. (The sweepstakes begin Jan. 10, 2008, and will end on April 30.)