According to reports from Integrated Media Measurement Inc., it's the kids who need to take the remote control away from their parents.
New research has shown that older adults consume much more traditional media than younger adults. The biggest group - females 45-54 - will watch more TV, DVDs and theatrical releases than anyone else, estimated to be around 47.6 days, or 1,142 hours in 2007.
Men 45-54 are the second-largest group. They will watch 40.2 days of media. The younger female group ages 35-44 come next, at 38.3 days. Middle-aged men ages 35-44 - the fourth-biggest group - are on pace to watch 33.9 days.
Further down the list are teenagers 13-17, who will screen 33.35 days. That's 30% less than older woman, and 17% less than older men.
[ via Wayne Friedman, Media Daily News ]