Photo via Design Boom
In 2003, he decided to launch his own design business, plusminuszero. The company is a collaboration with Japanese toy company Takara and is dedicated to creating "something that seems to exist but didn't." Unfortunately, all of the household products designed are only available in Japan at present.
And he's branching out. His work as a furniture designer first appeared last year. B & B Italia, Driade, Danese, Boffi, Artemide and Magis all introduced lines by Naoto this year. And he was invited to create a chandelier for Swarovski's Crystal Palace Collection.