In his homage to Helvetica, now on DVD, Gary Hustwit interviews fans and foes of the font (which turned 50 this month).
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and takes a second look at the thousands of words we see every day.
Interviewees in Helvetica include some of the most illustrious names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Müller, and many more.