The Web site started by Will Ferrell and Adam McKay, www.FunnyOrDie.com, celebrated its first anniversary on April 16. (The site's biggest star, Pearl, is a much more mature 3 by comparison.)
In its first year, the site has become a bank of online comedy billings by top comedians such as Judd Apatow, Jack McBrayer and the comedy troupe Human Giant. Mixed in with the professionals are viewer-submitted videos, which remain on the site only if they are rated highly enough.
The site has also expanded its empire to include other sites in the Or Die franchise, including www.ShredOrDie.com (for skateboarders) and www.BlueCollarOrDie.com (for Southern rednecks). More offshoots are planned, including www.EatDrinkOrDie.com with celebrity chefs.