The models range in size from 6 to 14 and are the stars of a Dove ad campaign that shows them wearing only bras, panties and smiles on billboards, bus stops and trains in Chicago, New York and other big cities - and in magazines nationwide.
The ads are designed to sell products from Dove's firming collection - lotions and creams meant to reduce the appearance of cellulite, with slogans like, "Let's face it, firming the thighs of a size 2 supermodel is no challenge."
From Roeper's column:
Chunky women in their underwear have surrounded my house. ... I find these ads a little unsettling. If I want to see plump gals baring too much skin, I'll go to Taste of Chicago, OK?
When we're talking about women in their underwear on billboards outside my living room windows, give me the fantasy babes, please. If that makes me sound superficial, shallow and sexist -- well, yes, I'm a man.
Apart from his own personal preferences, Roeper argues that Dove is selling beauty products and should show women models with the look they desire. But I think the campaign is brilliant. He sees the campaing as a celebration of "jiggly flesh," but that's not it at all. It's marketing directly to the women they want to buy the product.
If you think about it, it's almost like corporate blogging. They are reaching out directly to the women with cellulite - if you don't have it, this product isn't for you anyway. And besides giving the Roepers of the world something pretty to look at, a size 2 supermodel hawking cellulite cream is crazy. It's like a size 2 supermodel walking down the runway for Lane Bryant.
And, interestingly, the models were "real women." Gina Crisanti, 24, shown above, was "discovered" while taking out the trash at the cafe where she works when a talent scout approached her.